Which source pays. Not which one clicks.

See which sources, pages, and campaigns drive revenue

Most analytics setups measure reach, but not commercial outcome. Prelumen Analytics connects your payment provider and layers revenue directly onto traffic. That makes it visible which sources, pages, and campaigns bring paying customers and which only generate attention.

Payment data in traffic context

Revenue does not sit in a separate tool or downstream report. Connect your payment provider and bring visits, sources, campaigns, and purchase events together in one interface.

Revenue, not clicks

Prelumen Analytics tracks revenue by source, campaign, and visitor. That makes it visible which channels, landing pages, and campaigns actually bring paying customers and where ad spend goes to waste.

Revenue at visitor level

See which individual visitors bring revenue, when, and how much. Detailed profiles and chronological timelines trace the path from first page view to purchase and show how buyers differ from other visitors.

Live view of revenue impact

Visitor counts, the activity stream, and revenue attribution update in realtime. Effects of running campaigns and initiatives become visible immediately, not tomorrow.

Revenue net of refunds, in your reporting currency

Revenue reaches Prelumen Analytics through your connected payment provider or through the commerce events API from your own shop logic. Both paths write into the same revenue transactions: refunds as counter-entries, aggregated amounts in the website reporting currency.

Revenue from your own shop logic

Your shop logic reports events by POST to the commerce events API: order.completed books revenue, refund.created the counter-entry, order.created and cart.abandoned stay in the event log. Every call needs a Public API key with the commerce:write scope and an idempotency key, and repeats are answered with a replay.

Refunds as counter-entries

A refund is booked as its own transaction with the sign reversed. Reported revenue is therefore net of refunds, whether the transaction came from the payment provider or through the commerce events API.

Reporting currency per website

Per website you pick a reporting currency from 31 ISO-4217 codes, EUR by default. Aggregated revenue is converted into it using ECB reference rates; if a date has no complete set of rates, the last available rate date before it applies.

Find out where you are losing revenue

Attribution shows where revenue comes from. But where is it falling short? Funnel analysis, custom events, Form Friction, segmentation, and page-level diagnostics reveal where conversion breaks down and why.

• Spot drop-off points at every funnel stage.
• Understand why the same page converts differently for different audiences.
• See which pages lose visitors and which ones drive conversions.

Locate funnel drop-offs

Define funnel stages and see conversion rates and drop-offs at every step. See exactly where in the process users leave.

Diagnose segment differences

The same page does not convert equally for everyone. Break results down by device, country, referrer, and more to understand why conversion fails for specific audiences.

Custom events as conversion signals

Track micro-conversions like add-to-cart, form starts, or button clicks. That reveals which interactions happen on the path to conversion and where the behavioral chain breaks.

Pages that help or hurt conversion

See which pages lose visitors and which ones drive conversions. Entry and exit analysis shows where users arrive, where they leave, and which pages make the difference in the conversion path.

Frequently Asked Questions

Can I still measure ad performance?

Yes. Prelumen Analytics breaks revenue down by source, campaign, and visitor so you can see which ads bring paying customers and which only produce clicks.

Can I track revenue directly in Prelumen Analytics?

Yes. Connect your payment provider and overlay revenue directly on traffic. Purchases are attributed by source, page, and campaign.

Can I see where users drop off?

Yes. Funnel analysis shows conversion rates and drop-offs immediately.

Can conversion issues be segmented?

Yes. Funnels can be segmented by referrer, country, device, and more.

Do I only see aggregated metrics?

No. Visitor profiles and chronological timelines show the path to conversion in detail, from first page to purchase.

How fresh is the data?

Realtime. Visitor counts, the activity stream, and revenue attribution update live.