Measure the website. Not the visitor.

What Prelumen Analytics does for privacy

Privacy is not an add-on but the operating standard. Prelumen Analytics starts cookie-free, keeps your data yours, and respects user preferences like Do-Not-Track from the start.

Cookie-free by default

The baseline is intentionally lean — no invasive default mode, no consent banner required for basic analytics.

Your data is yours

Usage data stays in the analytics context and is never sold to ad networks. Analytics stays analytics.

Do-Not-Track respected

The default mode honors DNT signals. User preferences are the default, not the exception.

Clean data flows

Clear separation between analytics processing and advertising exploitation. Data processing and hosting in the EU.

What you can still measure

Privacy-first does not mean flying blind. Without cookies and without invasive tracking, Prelumen Analytics delivers the signals needed for real decisions.

• Realtime view of traffic and activity, without cookies.
• Funnel analysis and custom events, session-based and privacy-compliant.
• Core Web Vitals from real usage, not from isolated lab tests.

Realtime analytics without cookies

Visitor counts, activity stream, and live view of your website — all without cookies and without consent dependency.

Funnel analysis without persistent tracking

Drop-offs become visible on a session basis. You can spot abandonment points without having to identify users across visits.

Custom events without cookies

Track clicks, form starts, and conversions as events. The behavioral chain stays visible without requiring invasive tracking.

Core Web Vitals from real usage

Load times and experience scores are based on data from real visitors, not simulated lab tests. Privacy-compliant and still precise.

Frequently Asked Questions

Do I lose important insight without cookies?

No. The signals you need for traffic, paths, funnels, and performance remain available for operational decision-making.

Do I still need a cookie banner?

Usually not in the cookie-free default mode. Persist and identify modes may require additional consent depending on jurisdiction and setup.

Can I still measure campaign effectiveness?

Yes. Sources, landing pages, and conversion paths remain analyzable without adding ad-tech baggage.

Are Core Web Vitals included?

Yes. Metrics come from real usage and are contextualized with the rest of visitor behavior.

Can I add revenue analytics later?

Yes. The privacy-friendly baseline is a strong starting point for attribution and conversion optimization later on.

How long does setup take?

Usually just a few minutes: embed the script, verify the data flow, and you are live.

Can I send pageviews and events from my backend to Prelumen Analytics?

Yes. Alongside the script, the tracking API accepts pageviews and custom events via POST to /track/{website-uuid}/api, with the IP address and user agent taken from the server context for pageviews. Both paths can run side by side, and the reported URL has to belong to the website domain or to a hostname approved for it.

Can I measure pageviews where JavaScript is not allowed to run?

Yes. The endpoint /track/{website-uuid}/pixel.gif returns a 1x1 image and counts the pageview without any script — no custom events, no Core Web Vitals, no engagement signals. This is not an advertising pixel: the hit lands in your own statistics and goes to no ad network.