Piwik PRO has multiple modules. Do we need all of them?

Analytics, Tag Manager, Consent Manager, and Customer Data Platform serve different needs. The practical question is whether your suite should expand toward audience activation or toward website operations. Prelumen Analytics replaces neither tag management nor a CDP. For campaign feedback, the customer-owned Conversion API delivers selected, explicitly mapped events server-side to your own Meta or Google destinations: off by default, and only with an active destination, a passed DNT/GPC and consent check, supported identifiers, valid credentials, and a visible delivery status.

Piwik PRO offers private-cloud and healthcare-oriented options. How relevant is that?

For regulated industries and multinational organisations with specific residency or contracting requirements, hosting flexibility can be decisive. If a private-cloud deployment, region choice, or healthcare-specific agreement is non-negotiable, validate those requirements directly with Piwik PRO.

Is the privacy baseline comparable?

Prelumen Analytics is cookie-free by default, respects DNT and GPC by default, and keeps persistence and identification as opt-in modes you configure deliberately; processing and hosting take place in the EU. In addition, Prelumen validates consent mechanisms and the trackers actually loaded as a recurring check at fixed intervals. Piwik PRO provides consent management and privacy controls as part of a broader suite. In both cases the legal result depends on configuration, implementation, and the wider tracking setup.

Can we switch from Piwik PRO without losing analytics continuity?

Run both systems in parallel during the transition. The Piwik PRO history stays in Piwik PRO; Prelumen Analytics starts its own time series from measurement start. Settle early what happens to the consent and tag modules: Prelumen replaces neither, so they continue or get retired separately.

Piwik PRO Alternative

Piwik PRO connects analytics to marketing. Prelumen connects it to website operations.

Piwik PRO combines Analytics, Tag Manager, Consent Manager and Customer Data Platform in one suite. Prelumen combines privacy-first analytics with revenue attribution, optional server-side conversion delivery to your own destinations, and recurring website audits with issue tracking — from €0.

Start where you can stay.

Analytics history rarely moves cleanly between products. Start free with the system that already has the next layer built in: revenue attribution and funnels as well as audits, issues and verifiable proof when you need them.

Free isn’t a trial mode. It’s the product, in small.

Start for free Plans and Pricing

Choose by fit

Both platforms can support privacy-aware analytics programs. The architecture differs: Piwik PRO extends analytics with tag, consent and CDP modules; Prelumen extends analytics with revenue measurement and website operations.

Prelumen Analytics is a fit when

You need analytics plus integrated diagnostics and recurring audits for quality and compliance work.
Revenue should be attributed by source and campaign, with conversion signals flowing back through your own destinations, without building a CDP.
Stakeholders expect traceable progress on trust and sustainability topics without expanding customer-side platform and attack surface.

Piwik PRO is a fit when

You need an integrated marketing suite with analytics, tag management, consent management, and a customer data platform.
Private-cloud, region, or healthcare-oriented compliance requirements drive the buying decision.
Audience segmentation and CDP-based targeting are central marketing processes.

Capability comparison

The key distinction is whether analytics should extend into tag, consent and CDP modules or into revenue measurement and website operations.

Focus area	Prelumen Analytics	Piwik PRO
Operating model	Human and agentic operations layer: analytics, diagnostics, and issue workflow in one product	Analytics, Tag Manager, Consent Manager and Customer Data Platform as suite modules
Revenue and conversion	Revenue by source, page and campaign in realtime once your payment provider is connected; funnels, custom events, form friction	Conversion and goal tracking in the analytics module
Server-side conversion delivery	Customer-owned CAPI: selected mapped events to your own Meta or Google destinations, off by default, with consent and DNT/GPC gating	Roll-out through the tag and CDP/audience modules of the suite
Privacy baseline	Cookie-free default, EU processing and hosting, DNT/GPC respected by default	Consent management and privacy controls for regulated setups
Diagnostics scope	Built-in checks for quality, security, accessibility, privacy, SEO/GEO, content and carbon, as subscriptions on fixed intervals	Consent and tag governance as its own product discipline
AI agent access	Native MCP server across traffic, check, compliance, carbon and issue data, on selected plans	Agent access through the module APIs
API surface	REST API + MCP on selected plans	APIs for the analytics, tag, and consent modules plus enterprise integrations
Hosting model	Managed EU platform with reduced customer-side code and infrastructure surface	Public/private cloud and enterprise hosting options
Best-fit profile	Teams steering revenue impact and website quality in one product	Teams with CDP-based audience processes and enterprise deployment constraints

Decision guide

Choose by the adjacent workflow your analytics system must own.

Choose Prelumen

when analytics should connect revenue impact, website quality, and remediation work in one product.

Choose Piwik PRO

when the requirement is a marketing data suite with consent, tag, and CDP/audience modules.

Clarify the direction

when both privacy-aware analytics and operational follow-through matter but ownership boundaries are not yet clear.

Frequently Asked Questions

Piwik PRO has multiple modules. Do we need all of them?: Analytics, Tag Manager, Consent Manager, and Customer Data Platform serve different needs. The practical question is whether your suite should expand toward audience activation or toward website operations. Prelumen Analytics replaces neither tag management nor a CDP. For campaign feedback, the customer-owned Conversion API delivers selected, explicitly mapped events server-side to your own Meta or Google destinations: off by default, and only with an active destination, a passed DNT/GPC and consent check, supported identifiers, valid credentials, and a visible delivery status.
Piwik PRO offers private-cloud and healthcare-oriented options. How relevant is that?: For regulated industries and multinational organisations with specific residency or contracting requirements, hosting flexibility can be decisive. If a private-cloud deployment, region choice, or healthcare-specific agreement is non-negotiable, validate those requirements directly with Piwik PRO.
Is the privacy baseline comparable?: Prelumen Analytics is cookie-free by default, respects DNT and GPC by default, and keeps persistence and identification as opt-in modes you configure deliberately; processing and hosting take place in the EU. In addition, Prelumen validates consent mechanisms and the trackers actually loaded as a recurring check at fixed intervals. Piwik PRO provides consent management and privacy controls as part of a broader suite. In both cases the legal result depends on configuration, implementation, and the wider tracking setup.
Can we switch from Piwik PRO without losing analytics continuity?: Run both systems in parallel during the transition. The Piwik PRO history stays in Piwik PRO; Prelumen Analytics starts its own time series from measurement start. Settle early what happens to the consent and tag modules: Prelumen replaces neither, so they continue or get retired separately.