Can we move from GA4 to Prelumen Analytics without losing historical trends?

Run both platforms in parallel during the transition. GA4 history stays in GA4; Prelumen Analytics builds its own timeline from tracking start. Reconciliation is usually a reporting decision, not a technical blocker.

How do we attribute revenue once GA4 is gone?

You connect your payment provider to Prelumen Analytics. Revenue then sits directly on top of traffic, attributed by source, page and campaign, in realtime and in the cookie-free default mode; the visitor-level view stays opt-in. Funnels with per-step drop-off, custom events and aggregated form friction show where people drop out before that.

Does Prelumen Analytics work without a cookie banner?

Usually yes in the cookie-free default mode: the default measurement path sets no cookies and honors Do-Not-Track signals. The optional persist and identify modes may require additional consent depending on jurisdiction and setup.

Can we still use Google Ads activation if we switch analytics platforms?

Conversion signals, yes. Once explicitly enabled, the customer-owned Conversion API delivers selected, mapped conversion events server-side to your own Google Enhanced Conversions or Data Manager destination — with DNT/GPC and consent checks, event_id deduplication and delivery diagnostics. The path is off by default, and it is not a replacement for tag management, server-side GTM or a customer data platform. GA4-native audience lists and auto-bidding on GA4-modelled signals stay a GA4 path; teams that depend on them keep GA4 running for that.

What about BigQuery export parity?

Prelumen Analytics offers REST API and MCP access to traffic, check, compliance, carbon and issue data on selected plans, but no BigQuery-native pipeline connection. If warehouse-native analytics is a hard requirement, that favors GA4.

Google Analytics Alternative

Independent of Google. Cookie-free by default. Built to act on what you measure.

EU-hosted analytics with realtime revenue attribution, recurring website checks and integrated issue tracking — no ad-network data sharing by default.

Start where you can stay.

Analytics history rarely moves cleanly between products. Start free with the system that already has the next layer built in: revenue attribution and funnels as well as audits, issues and verifiable proof when you need them.

Free isn’t a trial mode. It’s the product, in small.

Start for free Plans and Pricing

Choose by fit

Both products can support advanced analytics programs. The better fit depends on whether your bottleneck is the GA4-native media stack or keeping measurement, revenue attribution and follow-through in one system.

Prelumen Analytics is a fit when

You want to see which source, page and campaign brings revenue — not just which one gets clicks.
Selected conversion events should go from your own backend to your own Meta or Google destinations, not through platform pixels.
Analytics, diagnostics and follow-through should run in one system — website quality and compliance right next to growth metrics.
You want cookie-free defaults without ad-network data sharing.

Google Analytics is a fit when

GA4-native audience lists and auto-bidding on GA4-modelled signals are non-negotiable.
Your reporting stack is already centered around GA4 and BigQuery.
You have internal capacity for GA4 configuration and ongoing governance.

Capability comparison

The operational model is usually the deciding factor, not whether analytics itself is possible.

Focus area	Prelumen Analytics	Google Analytics
Operating model	Human and agentic operations layer: analytics, diagnostics, issue workflow and optional conversion delivery in one product	Analytics and activation workflows in the Google ecosystem
Revenue and conversion	Revenue by source, page and campaign in realtime once your payment provider is connected; funnels, custom events, form friction	Conversion and revenue reporting through GA4 events and attribution models
Server-side conversion delivery	Customer-owned CAPI: selected mapped events to your own Meta or Google destinations, off by default, with consent and DNT/GPC gating	Activation through Google Ads, Enhanced Conversions and Google signals inside its own ecosystem
AI agent access	Native MCP server across traffic, check, compliance, carbon and issue data, on selected plans	Official MCP server for GA4 reporting, read-only and experimental
API surface	REST API + MCP on selected plans	Google APIs and BigQuery export for reporting and raw-data pipelines
Privacy baseline	Cookie-free default, EU processing and hosting, DNT/GPC respected by default	Consent and privacy posture depend on implementation setup
Diagnostics scope	Built-in checks for quality, security, accessibility, privacy, SEO/GEO, content and carbon, as subscriptions on fixed intervals	Core scope centers on analytics and attribution
Realtime usage	Live visitors, activity stream and revenue attribution in realtime	Realtime reporting for ongoing channel and audience monitoring
Best-fit profile	Cross-functional teams with growth, revenue and quality goals	Teams focused on Google-native media and data workflows

Decision guide

Choose by recurring bottleneck, not by generic feature count.

Choose Prelumen

when revenue attribution, conversion signals and the remediation after them should run in one system.

Choose GA4

when GA4-native audience lists and Google-native analytics warehousing are non-negotiable.

Run both in parallel first

when migration risk and reporting continuity must be validated.

Frequently Asked Questions

Can we move from GA4 to Prelumen Analytics without losing historical trends?: Run both platforms in parallel during the transition. GA4 history stays in GA4; Prelumen Analytics builds its own timeline from tracking start. Reconciliation is usually a reporting decision, not a technical blocker.
How do we attribute revenue once GA4 is gone?: You connect your payment provider to Prelumen Analytics. Revenue then sits directly on top of traffic, attributed by source, page and campaign, in realtime and in the cookie-free default mode; the visitor-level view stays opt-in. Funnels with per-step drop-off, custom events and aggregated form friction show where people drop out before that.
Does Prelumen Analytics work without a cookie banner?: Usually yes in the cookie-free default mode: the default measurement path sets no cookies and honors Do-Not-Track signals. The optional persist and identify modes may require additional consent depending on jurisdiction and setup.
Can we still use Google Ads activation if we switch analytics platforms?: Conversion signals, yes. Once explicitly enabled, the customer-owned Conversion API delivers selected, mapped conversion events server-side to your own Google Enhanced Conversions or Data Manager destination — with DNT/GPC and consent checks, event_id deduplication and delivery diagnostics. The path is off by default, and it is not a replacement for tag management, server-side GTM or a customer data platform. GA4-native audience lists and auto-bidding on GA4-modelled signals stay a GA4 path; teams that depend on them keep GA4 running for that.
What about BigQuery export parity?: Prelumen Analytics offers REST API and MCP access to traffic, check, compliance, carbon and issue data on selected plans, but no BigQuery-native pipeline connection. If warehouse-native analytics is a hard requirement, that favors GA4.