Is Prelumen Analytics as simple day to day as Simple Analytics?

Yes. Cookie-free measurement and clean daily-use analytics surfaces are the default in Prelumen Analytics too. Diagnostics and issue workflows are additional surfaces that do not force complexity into the core analytics workflow.

What happens when we need revenue and conversion data later?

You connect your payment provider, and revenue then sits directly on top of traffic: revenue by source, page and campaign in realtime, and per visitor once the per-site opt-in is enabled, plus funnels with per-step drop-off, custom events, and aggregated form friction. If campaigns also need server-side conversion feedback, customer-owned CAPI delivers selected, explicitly mapped events to your own Meta or Google destinations — off by default, only after the DNT/GPC and consent gate passes, and not a replacement for tag management or a customer data platform. Both run in the same account, without a tool change.

Simple Analytics has AI chat. How is that different from agent access?

AI chat answers questions about your traffic inside the dashboard. Prelumen Analytics additionally exposes a native MCP server and a REST API on selected plans, so your own AI agents can query analytics and diagnostics data and drive workflows outside the product.

Is the privacy baseline comparable?

Both products are designed for cookie-free measurement without ad-network data sharing, with EU-based processing. Prelumen Analytics respects DNT/GPC by default, and the visitor-level view is opt-in. Implementation details and legal context still shape the final compliance outcome in either setup.

Will we hit scope creep if we start with Simple Analytics and add diagnostics later?

Common pattern: next to the traffic dashboard, an accessibility checker, a tool for GDPR and security checks, one for Core Web Vitals, and one for revenue reporting pile up over time. Prelumen Analytics covers the same simple analytics, puts revenue on top of traffic once your payment provider is connected, and runs the checks as subscriptions on fixed intervals in the same account — findings land in integrated issue tracking instead of four separate reports.

Simple Analytics Alternative

Start simple. Don’t start over later.

Privacy-first analytics from €0, with recurring audits, issue tracking, and verifiable reports already in the same system when you need them.

Start where you can stay.

Analytics history rarely moves cleanly between products. Start free with the system that already has the next layer built in: revenue attribution and funnels as well as audits, issues and verifiable proof when you need them.

Free isn’t a trial mode. It’s the product, in small.

Start for free Plans and Pricing

Choose by fit

Both products deliver simple, cookie-free analytics from the EU. The difference is not simplicity but whether measurement and operational depth are available when you need them.

Prelumen Analytics is a fit when

You want simple analytics that can grow into revenue attribution, funnels, and diagnostics without a tool change.
Website quality, security, and compliance should live in the same system as growth metrics.
Stakeholders expect traceable progress on trust and sustainability topics.

Simple Analytics is a fit when

You deliberately want a focused analytics dashboard with AI chat over your own stats.
Analytics is a standalone decision in your stack, owned separately from website operations.
Diagnostics and remediation deliberately run in separate tools and processes.

Capability comparison

Both cover simple privacy-first analytics. The difference is what comes next in the same product.

Focus area	Prelumen Analytics	Simple Analytics
Operating model	Simple, cookie-free analytics plus diagnostics and issue workflow in one product	Traffic analytics as a deliberate single product
Revenue and conversion	Revenue by source, page and campaign in realtime once your payment provider is connected; funnels, custom events, form friction	Traffic and event reporting in the focused dashboard
AI agent access	Native MCP server across traffic, check, compliance, carbon and issue data, on selected plans	AI chat over your own stats
API surface	REST API + MCP on selected plans	Stats, export and admin APIs
Privacy baseline	Cookie-free default, EU processing and hosting, DNT/GPC respected by default	Cookie-free by design, hosted on EU servers in the Netherlands
Daily simplicity	Clean default dashboards; diagnostics stay out of the way until needed	A deliberately lean surface for the daily check
Diagnostics scope	Built-in checks for quality, security, accessibility, privacy, SEO/GEO, content and carbon, as subscriptions on fixed intervals	Web and event analytics
Action after insight	Every finding becomes an issue with incident alerts: weighted by page hits from the last 30 days and resolved or ignored across every affected URL in one step	Reporting and AI answers in the dashboard
Entry cost	Free plan to start; upgrade as you grow	Free plan available, with tiered paid plans above it
Best-fit profile	Teams that want simple analytics now and measurement and operational depth on demand	Teams that deliberately keep analytics a focused standalone product

Decision guide

Choose by whether measurement and operational depth should be available. Simplicity is covered either way.

Choose Prelumen

when you want simple analytics today and revenue attribution, diagnostics, follow-through, and agent workflows in the same product when you need them.

Choose Simple Analytics

when analytics should deliberately stay a focused standalone product in your stack.

Clarify the scope first

when privacy-first analytics is required but ownership of revenue measurement and diagnostics is still unresolved.

Frequently Asked Questions

Is Prelumen Analytics as simple day to day as Simple Analytics?: Yes. Cookie-free measurement and clean daily-use analytics surfaces are the default in Prelumen Analytics too. Diagnostics and issue workflows are additional surfaces that do not force complexity into the core analytics workflow.
What happens when we need revenue and conversion data later?: You connect your payment provider, and revenue then sits directly on top of traffic: revenue by source, page and campaign in realtime, and per visitor once the per-site opt-in is enabled, plus funnels with per-step drop-off, custom events, and aggregated form friction. If campaigns also need server-side conversion feedback, customer-owned CAPI delivers selected, explicitly mapped events to your own Meta or Google destinations — off by default, only after the DNT/GPC and consent gate passes, and not a replacement for tag management or a customer data platform. Both run in the same account, without a tool change.
Simple Analytics has AI chat. How is that different from agent access?: AI chat answers questions about your traffic inside the dashboard. Prelumen Analytics additionally exposes a native MCP server and a REST API on selected plans, so your own AI agents can query analytics and diagnostics data and drive workflows outside the product.
Is the privacy baseline comparable?: Both products are designed for cookie-free measurement without ad-network data sharing, with EU-based processing. Prelumen Analytics respects DNT/GPC by default, and the visitor-level view is opt-in. Implementation details and legal context still shape the final compliance outcome in either setup.
Will we hit scope creep if we start with Simple Analytics and add diagnostics later?: Common pattern: next to the traffic dashboard, an accessibility checker, a tool for GDPR and security checks, one for Core Web Vitals, and one for revenue reporting pile up over time. Prelumen Analytics covers the same simple analytics, puts revenue on top of traffic once your payment provider is connected, and runs the checks as subscriptions on fixed intervals in the same account — findings land in integrated issue tracking instead of four separate reports.

Revenue Analytics

Traffic is just a metric. Revenue is what matters.

To Revenue Analytics

Customer Journeys

Understand behavior before conversion.

To Customer Journeys

Checks and Audits

Checks that lead to action.

Simple analytics by default. Measurement and website operations when you need them.

Use Prelumen Analytics when simple analytics should later carry revenue attribution, funnels, and recurring audits — in the same account, without a tool change.