We track goals and revenue in Plausible. What changes?

Goals and revenue stay measurable. Prelumen Analytics connects your payment provider and puts revenue on top of source, page and campaign — and, after opt-in, on the individual visitor, with a complete profile and chronological timeline. On top of that come funnels with per-step drop-off, custom events as conversion signals, and form friction as aggregated form analysis over explicit form and field aliases.

When is Plausible enough and when is Prelumen Analytics a better fit?

Plausible covers traffic, goals, funnels and revenue goals at aggregate level. If that is enough and diagnostics, security, and compliance run in separate tools, Plausible is a solid choice. Prelumen Analytics goes further on visitor-level revenue (opt-in), form friction and optional server-side conversion delivery, and brings that together with recurring checks and issue workflow in the same system.

Can conversion signals flow back server-side to Meta or Google?

Through the customer-owned Conversion API, which is off by default. Delivery only runs with an active destination of your own — a Meta Conversions API endpoint or a Google Enhanced Conversions or Data Manager destination — an explicit event mapping, a passed DNT/GPC and consent check, supported identifiers, and valid credentials. event_id deduplication and delivery diagnostics are part of it. It is not a customer data platform and not a replacement for tag management.

Plausible offers self-hosting. How relevant is that?

Self-hosting is a strategic operating choice. If your team wants to run analytics code and infrastructure itself, Plausible supports that path. Prelumen Analytics deliberately keeps the analytics service managed in the EU: running, updating and patching the analytics stack is not on you.

Is the privacy baseline comparable?

Both products are designed for cookie-free measurement without ad-network data sharing. Prelumen Analytics processes and hosts in the EU, respects DNT/GPC, and keeps the person-level view opt-in per website. Implementation details and legal context still shape the final compliance outcome in either setup.

Plausible Alternative

Cookieless like Plausible. Plus revenue attribution, form friction and recurring checks.

Cookieless, EU-hosted, realtime — like Plausible. Plus revenue attribution by source, page and campaign once your payment provider is connected, aggregated form friction, and recurring checks across accessibility, security, privacy, SEO/GEO and more, with issue tracking and verifiable reports.

Start where you can stay.

Analytics history rarely moves cleanly between products. Start free with the system that already has the next layer built in: revenue attribution and funnels as well as audits, issues and verifiable proof when you need them.

Free isn’t a trial mode. It’s the product, in small.

Start for free Plans and Pricing

Choose by fit

Both products are privacy-first, cookie-free and lightweight. The difference is how deep the analysis goes and whether diagnostics and follow-through live in the same system.

Prelumen Analytics is a fit when

Revenue, funnels and form drop-off should live in the same system as traffic and technical quality.
You need analytics plus integrated diagnostics and recurring checks on fixed intervals.
Stakeholders expect traceable progress on trust and sustainability topics.

Plausible Analytics is a fit when

You deliberately want a single-purpose analytics dashboard with no other check domains in the same product.
Analysis should deliberately stay aggregate, without a view of individual visitors.
Running analytics infrastructure yourself is a deliberate strategic requirement.

Capability comparison

Both cover cookie-free analytics hosted in the EU. The rows show where the products differ beyond it.

Focus area	Prelumen Analytics	Plausible Analytics
Operating model	Human and agentic operations layer: analytics, diagnostics and issue workflow in one product	Deliberately focused web analytics as a single product, hosted or self-hosted
Revenue and conversion	Revenue by source, page and campaign in realtime once your payment provider is connected; funnels, custom events, form friction	Goals, funnels and revenue goals at aggregate level
Diagnostics scope	Built-in checks for quality, security, accessibility, privacy, SEO/GEO, content and carbon, as subscriptions on fixed intervals	Web analytics as the product focus
Action after insight	Every finding becomes an issue with incident alerts: weighted by page hits from the last 30 days and resolved or ignored across every affected URL in one step	Reporting focus: analysis in the dashboard, follow-through in your own process
Privacy baseline	Cookie-free default, EU processing and hosting, DNT/GPC respected by default	Cookie-free aggregate analytics; person-level analysis is out of scope by design
Daily simplicity	Clean default dashboards; diagnostics stay out of the way until needed	One focused dashboard
AI agent access	Native MCP server across traffic, check, compliance, carbon and issue data, on selected plans	Agent access through the Stats API
API surface	REST API + MCP on selected plans	Stats API for access to your own data
Hosting model	Managed EU platform with reduced customer-side code and infrastructure surface	Hosted service or self-hosting option
Entry cost	Free plan to start; upgrade as you grow	Hosted service with subscription plans based on monthly pageview volume
Best-fit profile	Teams running traffic, revenue, and website quality in one system	Teams that deliberately keep analytics a separate, focused tool

Decision guide

Choose by how deep the analysis needs to go and whether diagnostics and follow-through belong in the same system.

Choose Prelumen

when revenue, funnels and form friction should come together with diagnostics, issue follow-through and stakeholder proof in one system.

Choose Plausible

when analysis should deliberately stay aggregate and a focused analytics dashboard is the main requirement.

Clarify the scope first

when privacy-first analytics is a given but how deep conversion and revenue analysis must go is still open.

Frequently Asked Questions

We track goals and revenue in Plausible. What changes?: Goals and revenue stay measurable. Prelumen Analytics connects your payment provider and puts revenue on top of source, page and campaign — and, after opt-in, on the individual visitor, with a complete profile and chronological timeline. On top of that come funnels with per-step drop-off, custom events as conversion signals, and form friction as aggregated form analysis over explicit form and field aliases.
When is Plausible enough and when is Prelumen Analytics a better fit?: Plausible covers traffic, goals, funnels and revenue goals at aggregate level. If that is enough and diagnostics, security, and compliance run in separate tools, Plausible is a solid choice. Prelumen Analytics goes further on visitor-level revenue (opt-in), form friction and optional server-side conversion delivery, and brings that together with recurring checks and issue workflow in the same system.
Can conversion signals flow back server-side to Meta or Google?: Through the customer-owned Conversion API, which is off by default. Delivery only runs with an active destination of your own — a Meta Conversions API endpoint or a Google Enhanced Conversions or Data Manager destination — an explicit event mapping, a passed DNT/GPC and consent check, supported identifiers, and valid credentials. event_id deduplication and delivery diagnostics are part of it. It is not a customer data platform and not a replacement for tag management.
Plausible offers self-hosting. How relevant is that?: Self-hosting is a strategic operating choice. If your team wants to run analytics code and infrastructure itself, Plausible supports that path. Prelumen Analytics deliberately keeps the analytics service managed in the EU: running, updating and patching the analytics stack is not on you.
Is the privacy baseline comparable?: Both products are designed for cookie-free measurement without ad-network data sharing. Prelumen Analytics processes and hosts in the EU, respects DNT/GPC, and keeps the person-level view opt-in per website. Implementation details and legal context still shape the final compliance outcome in either setup.